Handy editorial style and brand voice checklist sample

I recently delivered a voice and tone edit project for the re-launch of a client’s website.

The client was a non-profit organisation working in a highly specialised technical field. Their website was for informational and educational purposes (not sales focused). They wanted to come across as knowledgeable and authoritative whilst using a friendly and conversational tone.

They also wanted an editorial style guide to help their different in-house and external contributors write with the same style and strengthen the organisation’s brand identity with a united voice.

As part of the style guide I made a one-page checklist encompassing both brand voice and editorial style to ensure content they produce in future is clear, impactful and engaging.
You can download it here.

You may find it useful if you have a similar tone of voice and technically complex content.

Or you can always contact Language JEM for more information if you would like us to identify and document your own brand voice and editorial style, or even train your in-house staff on effective web writing skills.

Jemma Pullen